Our Approach
“We have developed a very good working relationship with Sine Qua Non since the announcement of Lotus’s return to Formula 1. We were able to establish quickly an effective and comprehensive communications strategy together that has given us extremely positive international media coverage. With Sine Qua Non, we know that we can depend on a dedicated, professional team who deliver quality results at all times.”
Silvi Schaumloeffel, Lotus Racing, Marketing and Communications Department
Case Study
As one of the new teams on the F1 grid in 2010, Lotus Racing had a critical task to rapidly…
The Essential Marketing Mix
Our deep business knowledge, understanding and experience enable us to apply a broad marketing, sponsorship, PR and communications mix in achieving company objectives.
We emphasise the creative integration of this mix to drive far more value than traditional stand-alone PR, hospitality, advertising or other marketing or activation programmes. In essence we know how to use marketing, PR and sponsorship, on a global basis or within local markets, as tools to meet KPI’s and business imperatives.
Since our inception at the turn of the Millennium, we have demonstrated our capabilities with a wealth of organisations of all sizes. Our proven marketing and PR skills have been developed and exercised on an international basis from both in-house and agency perspectives.
In addition to hard results we bring sensitivity to organisational structure and process as well as business acumen, innovation, creativity, cultural empathy and linguistic ability.