Our Approach
Your rapid and timely support is invaluable in creating and delivering our messages to the market
Sue Tucker, Marketing Manager, Hitachi Europe
Case Study
Number 52 in the 2009 Fortune Global 500, Hitachi is one of the world’s most recognised yet diverse brands.
Technology & Innovation
With over 60 years combined experience within innovation-driven technology-based businesses, our senior staff have acquired a best practice understanding of how such organisations go to market. Whether through PR, sponsorship or other elements of the marketing mix, we have operated in most areas of technology marketing.
We have a particular strength in integrating, activating and leveraging technology driven sponsorships. An early example of this experience includes the promotion of Sun's Java software technology to global audiences through a showcase of the use of Java by the McLaren Formula 1 team in a number of areas, including pit wall technology.
Similarly Nortel developed an innovative solution to deliver selected telemetry traces directly from the race car to the Williams Formula 1 hospitality unit. This provided a unique demonstration at the time of how technology was used to interact with audiences and enhance the guest experience.