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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Technology
13th April 2010
Twitter seeks ad revenues
What are the implications following the announcement that Twitter is set to allow advertising?
24th March 2010
Marketing hype in the technology industry
Whether it’s the Apple iPad or latest iPhone or the Cisco CRS 3, the tech industry loves to hype up its innovations
8th March 2010
Football needs to wake up to the impact of technology
Business | Sport | Technology
The recent decision to discount the use of goal-line technology makes football authorities look foolish
25th February 2010
Microsoft tops lists of Business and Consumer Superbrands
After two years at the top of the Superbrands ranking Google has been displaced, but there are some other perhaps more surprising results
26th January 2010
Apple does it again
Business | Sponsorship | Technology
Impressive numbers with top and bottom line growth, but what about their marketing?
15th January 2010
Technology businesses looking for strong growth in 2010
Market analysts and insiders are both talking up the recovery in IT and consumer technology spending, but where will the winners be found?
8th January 2010
A Tweet from the Sky
Sky News has made headlines of its own after stories surfaced that it has installed Tweetdeck on all its journalists’ computers. Digital and social media expertise are no longer a viable alternative but instead a necessity for businesses to stay one step ahead of their rivals.
6th January 2010
Football and technology set for 2010 marriage
Sponsorship | Sport | Technology
The Premier League is on the lookout for its first Official Technology Partner, another sign of the growing concensus amongst sports properties about just how crucual technology companies are to the future success of sports.
19th December 2009
Blogvent Days 19 and 20: Technology and sport crossover can emulate 1920s breakthrough
In some sporting arenas there is still talk of ‘embracing new media’, but we are past that stage. Web-based campaigns are no longer an opt-in, progressive, alternative to traditional media campaigns – they are a standard offering.
12th December 2009
Blogvent Day 12: Female cyclists set for more pedal power in 2012
The International Olympic Committee has moved to equalise the number of male and female events in cycling in time for the 2012 Games with both sexes taking part in the same five events – sprint, team sprint, keirin, omnium and team pursuit.