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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Technology
3rd December 2010
Blogvent Day 3 - Three Industry Giants
Apple, Google and Microsoft are the three 800lb gorillas of the tech industry, but is there room for all three as they consolidate their competitive positions and square up for a fight?
1st December 2010
Blogvent Day 1 - Every #1s a Winner
It’s that time of the year again - the now annual tradition of Sine Qua Non’s Blogvent Calendar, a numerical countdown to Christmas focussing on all those things that get the conversational juices flowing at SQN Towers. Rafael Nadal, Lee Westwood, Jorge Lorenzo, Sebastian Vettel, the Spanish national football team, Amy Williams, the iPad and Facebook are all crammed behind virtual door 1…
26th October 2010
Apple set to wrap up the children’s Xmas market
Children as young as five are putting technology products at the top of their Christmas present wish list, according to a recent survey by battery brand Duracell.
15th October 2010
Don’t confine Social Media Monitoring to a rainy Friday afternoon
The prevalence and immediacy of social media means that companies can no longer confine media monitoring to a rainy Friday afternoon, yet a staggering 80% of PROs spend less than one hour per day tracking mentions of their brand – or that of their clients - online.
7th October 2010
Tech companies set to increase Social Media spend in 2011
Tech companies are increasingly turning to social media as a powerful communications tool according to a recent PR report - but are they engaging with their audiences?
5th October 2010
What if the Web is dead?
Chris Anderson, editor of Wired US, suggests the web is dead, but if this is true what would this mean business and marketing?
15th September 2010
Tech sector in acquisition mode
Business | Sponsorship | Technology
With sustainable organic growth hard to come by, but with more confidence after a rough few years, the tech sector is full of buyers and sellers
20th August 2010
Intel buys McAfee for almost $8bn
Does such tech industry consolidation hinder innovation?
19th August 2010
The Internet continues to change our behaviour
Business | Sport | Technology
Our media and social habits are evolving rapidly as the number of connected devices continues to climb according to Ofcom report
11th August 2010
Is there a disconnect between consumer and business technology?
Are different business drivers separating rather than bringing the two areas closer together?