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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Sport
19th December 2009
Blogvent Days 19 and 20: Technology and sport crossover can emulate 1920s breakthrough
In some sporting arenas there is still talk of ‘embracing new media’, but we are past that stage. Web-based campaigns are no longer an opt-in, progressive, alternative to traditional media campaigns – they are a standard offering.
18th December 2009
Blogvent Days 18 and 19 – Formula 1’s in-flight championship
It’s been a busy week in Formula 1 with Renault announcing their intention to stay in the sport, the official launch of Virgin Racing, Kamui Kobayashi’s move to Sauber and the ongoing rumours linking a certain Michael Schumacher to the final Mercedes seat.
15th December 2009
Blogvent Day 15 - When in Rome…A triumphant year for 15-year-old Tom Daley
15-year-old Tom Daley has taken the diving world by storm in 2009 becoming Britain’s youngest ever world champion in Rome and establishing himself as a genuine threat for London’s Olympics in 2012.
14th December 2009
Blogvent Day 14: Tiger Woods – any more majors, any more sponsors?
Business | Sponsorship | Sport
He has 14 major championship wins but a decreasing list of sponsors. What are his chances of adding to either?
13th December 2009
Blogvent Day 13: Not a good day for all the triskaidekaphobics
Triskaidekaphobia. Now there’s a word for those quiz fans out there. Fear of the number 13. Unfortunately, no advent calendar is complete without it, so we’d like to use the opportunity to look at how the number 13 has made its presence felt in the world of racing.
12th December 2009
Blogvent Day 12: Female cyclists set for more pedal power in 2012
The International Olympic Committee has moved to equalise the number of male and female events in cycling in time for the 2012 Games with both sexes taking part in the same five events – sprint, team sprint, keirin, omnium and team pursuit.
10th December 2009
Blogvent Day 10: Big sporting events in 2010
Business | Sponsorship | Sport | Technology
2010 sees technology businesses sponsoring two major sporting events in the shape of the Ryder Cup and the FIFA World Cup
9th December 2009
Blogvent Calendar Day 9: Panasonic looks back on 9 years with Toyota in F1
The withdrawal of Toyota from Formula 1 last month brought to an end one of the most enduring title sponsorships in the sport in recent times, that of electronics giant Panasonic.
8th December 2009
Blogvent Calendar Day 8: Rowing eights
Business | Sponsorship | Sport | Technology
Technology giant Siemens and business processing specialist Xchanging see the value in rowing.
7th December 2009
Blogvent Calendar Day 6 and 7: Rugby at sixes and sevens
Sponsorship | Sport | Technology
With the ever popular Six Nations and increasing appeal of the Sevens, rugby is a sport very much on the rise, but technology firms are the ones deriving the real benefits of rugby sponsorship.