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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Sport
23rd December 2010
Blogvent Day 23 – Beckham, number 23 at Real Madrid and LA Galaxy, among other lifetime achievers
Business | Sponsorship | Sport
Is 35 too young for a lifetime achievement award?
22nd December 2010
Blogvent Day 22 - Qatar set for 2022 transformation
Russia’s jubilation at being awarded the 2018 Football World Cup may have been met by dismay by many in England, but their disbelief was nothing compared to Qatar’s appointment as 2022 hosts.
18th December 2010
Blogvent Days 18 & 19 - Fans embrace new F1 teams in 2010
There may be an increasing battle off the track to claim official use of the Lotus name in Formula 1 next season but in 2010 there was one Lotus Racing outfit which became a firm fixture in the paddock and a favourite with F1 fans.
17th December 2010
Blogvent Day 17 – 17 Slams for Federer and other comebacks?
Business | Sport | Technology
The Fed is on the comeback trail, but what about challengers and leaders in the tech market?
16th December 2010
Blogvent Day 16 - Rio 2016 starts domestic sponsorship push
The Rio 2016 Olympic team have just started the laborious process of attracting domestic sponsors for their event, but 56% of existing sports sponsors believe “Mega Events” like the Olympic Games are too expensive to represent good value.
15th December 2010
Blogvent Day 15 – 15th time lucky for McCoy
The prestigious BBC Sports Personality of the Year awards takes place at the LG Arena in Birmingham this Sunday and there is one man who is currently odds on favourite to take the title – horse racing jockey Tony McCoy.
13th December 2010
Blogvent Day 13 – The 13 Founding Rules of Basketball
For those who regularly peruse the excellent Business of Sport section of the BBC website may have seen the story over the weekend about a sports item that generated a record-breaking $4.3m at Sotheby’s. It is a nice item for day 13 of our blogvent calendar.
12th December 2010
Blogvent Day 12 – A Drummer Drumming
A recent blog by Patrick Kavanagh in marketing magazine The Drum asked the question “Would You Sponsor an Athlete?” It is a topic that we covered in one of our blogs earlier in the year but the very public exploits of Tiger Woods and Wayne Rooney throughout 2010 have warranted a close inspection at the dangers of associating a brand with a sports personality or athlete.
10th December 2010
Blogvent Day 10 - Perfect 10
Targeting the bullseye is key in sport and marketing
7th December 2010
Blogvent Day 7 – Monaco tops sport’s seven wonders
The tight and twisty streets of Monaco were voted the world’s most iconic sporting venue in a survey carried out by Barclays last year to identify the seven wonders of the sporting world.