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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Sponsorship
12th January 2010
Wrooom with a View
The first image of Fernando Alonso in Ferrari red, the addition of Santander to the Scuderia’s sponsorship portfolio, the return of Felipe Massa and Ducati duo Casey Stoner and Nicky Hayden - it must be time for the annual Wrooom event in Madonna di Campiglio.
6th January 2010
Football and technology set for 2010 marriage
Sponsorship | Sport | Technology
The Premier League is on the lookout for its first Official Technology Partner, another sign of the growing concensus amongst sports properties about just how crucual technology companies are to the future success of sports.
21st December 2009
Blogvent Day 21 – Sport sponsorship’s Poker Face and winning 21 hand
It is not only Lady Gaga who has emerged victorious in 2009 with a deftly played Poker Face, international sport has again benefitted from the rise and rise of online betting companies taking up the sponsorship mantle.
17th December 2009
Blogvent Day 17: The aftermath of turn 17; ING and Renault f1
Arguably one of the most controversial sports sponsorship stories of 2009
16th December 2009
Blogvent Day 16: A new year and new decade in 16 days time
Looking back over the last 10 years what are the trends that indicate the future for sponsorship moving into the next decade?
14th December 2009
Blogvent Day 14: Tiger Woods – any more majors, any more sponsors?
Business | Sponsorship | Sport
He has 14 major championship wins but a decreasing list of sponsors. What are his chances of adding to either?
11th December 2009
Blogvent Day 11: Top 10 tips for Sponsorship Success + 1 for Free
OK so that’s 11 Top Tips, but here is our quick guide to help you harness the power of sponsorship
10th December 2009
Blogvent Day 10: Big sporting events in 2010
Business | Sponsorship | Sport | Technology
2010 sees technology businesses sponsoring two major sporting events in the shape of the Ryder Cup and the FIFA World Cup
9th December 2009
Blogvent Calendar Day 9: Panasonic looks back on 9 years with Toyota in F1
The withdrawal of Toyota from Formula 1 last month brought to an end one of the most enduring title sponsorships in the sport in recent times, that of electronics giant Panasonic.
8th December 2009
Blogvent Calendar Day 8: Rowing eights
Business | Sponsorship | Sport | Technology
Technology giant Siemens and business processing specialist Xchanging see the value in rowing.