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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Sponsorship
2nd December 2010
Blogvent Day 2 - The GP2 Talent Pool
Formula 1 has added another new name to its ranks with yesterday’s confirmation from Williams that reigning GP2 champion Pastor Maldonado is to partner Rubens Barrichello in 2011.Since GP2’s inception in 2005, the Series has proven a fertile breeding ground for the Formula One stars of the future with all bar one of GP2’s champions graduating to the top echelon of single-seater racing.
15th September 2010
Tech sector in acquisition mode
Business | Sponsorship | Technology
With sustainable organic growth hard to come by, but with more confidence after a rough few years, the tech sector is full of buyers and sellers
23rd August 2010
UBS- Another good news story for F1 sponsorship
Formula 1’s latest global partnership with financial services giant UBS is another welcome addition to the sport’s ever expanding sponsorship portfolio.
18th August 2010
Santander and Formula 1 - Our Survey Says…
Business | Sponsorship | Sport
Santander’s Formula 1 sponsorship with Ferrari appears to be paying dividends based on a recent survey in Spanish publication Marca.
28th July 2010
2012 reasons why your brand should be sponsoring
Business | Sponsorship | Sport | Technology
As Procter and Gamble join a host of companies signed up for the London 2012 Olympic Games, we look at how sponsorship is regaining its deserved status in the marketing mix.
28th June 2010
World Cup blunders re-enforce football’s need for tech
Sponsorship | Sport | Technology
Sunday’s two World Cup matches have both proven categorically the need for goal and touchline technology to be introduced into football.
22nd June 2010
The magic and mystery of Le Mans
Business | Sponsorship | Sport | Technology
One of the three classic spectacles in the motor racing world alongside the Monaco Grand Prix and the Indy 500, 24 Heures du Mans is a charming contradiction.
4th June 2010
The state of Sponsorship
Business | Sponsorship | Sport
How healthy is sponsorship and how is its position in the marketing mix evolving?
3rd June 2010
Panasonic’s Formula 1 partnership selected as best practice example in sponsorship casebook
Sponsorship | Sport | Technology
Leading Sports Business publication Sponsorship Works, the self-titled casebook for brands, agencies and rights holders, has used a case study presented by Panasonic Europe and Sine Qua Non in its latest edition. The case study focuses on how Panasonic used its nine-year long sponsorship of the Toyota Formula 1 team to enhance its brand image and reputation internationally.
25th May 2010
BMW signs PGA partnership extension
BMW will continue to title sponsor the PGA Championship at Wentworth, which last week saw a shock win for rank outsider Simon Khan, until 2014.