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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Sponsorship
2nd February 2011
Swimming on a new wave: Ian Thorpe’s risky return
Swimming legend Ian Thorpe has announced his return to competition. Backed by Australian airline Virgin Blue, Thorpe’s return is a risky one but one that will be a boost for swimming in the run up to London 2012. Are the risks of damaging his legendary status in swimming too high?
17th January 2011
CSC and EMC renew sports sponsorships
Business | Sponsorship | Sport | Technology
Despite continuing market uncertainty technology giants CSC and EMC recommit to existing partnerships to showcase capability and engage customers
11th January 2011
The Doctor will see you now
For motorsport fans around the world, this is the belated Christmas present they have been waiting for. Valentino Rossi has made his much anticipated debut in Ducati red as this year’s Wrooom event gets underway at Madonna di Campiglio.
7th January 2011
England Ashes win aids ECB’s sponsorship search
England’s Ashes series win against the Aussies this morning will be a valuable asset for the England and Wales Cricket Board in their hunt for a new sponsor for England’s home test matches.
23rd December 2010
Blogvent Day 23 – Beckham, number 23 at Real Madrid and LA Galaxy, among other lifetime achievers
Business | Sponsorship | Sport
Is 35 too young for a lifetime achievement award?
22nd December 2010
Blogvent Day 22 - Qatar set for 2022 transformation
Russia’s jubilation at being awarded the 2018 Football World Cup may have been met by dismay by many in England, but their disbelief was nothing compared to Qatar’s appointment as 2022 hosts.
21st December 2010
Blogvent Day 21 - The 21st Century Sponsorship Model
ROI is a priority of the past when it comes to sponsorship in sports and other areas.
16th December 2010
Blogvent Day 16 - Rio 2016 starts domestic sponsorship push
The Rio 2016 Olympic team have just started the laborious process of attracting domestic sponsors for their event, but 56% of existing sports sponsors believe “Mega Events” like the Olympic Games are too expensive to represent good value.
12th December 2010
Blogvent Day 12 – A Drummer Drumming
A recent blog by Patrick Kavanagh in marketing magazine The Drum asked the question “Would You Sponsor an Athlete?” It is a topic that we covered in one of our blogs earlier in the year but the very public exploits of Tiger Woods and Wayne Rooney throughout 2010 have warranted a close inspection at the dangers of associating a brand with a sports personality or athlete.
6th December 2010
Blogvent Day 6 - American woman hit for six by The Ashes
As the second Ashes test reaches its conclusion in Adelaide, we use the sixth door on our Blogvent calendar to showcase the wonderful Ashley Kerekes from Massachussets, USA, whose social standing has been hit for six since cricket suddenly took over her life.