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F1 champion Sebastian Vettel misses the point with Social Media

The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.

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Social Media and London 2012

We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.

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Twitter

RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship

Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell

Business

Blogvent Day 10: Big sporting events in 2010

Blogvent Day 10: Big sporting events in 2010

Business | Sponsorship | Sport | Technology

2010 sees technology businesses sponsoring two major sporting events in the shape of the Ryder Cup and the FIFA World Cup

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Blogvent Calendar Day 8: Rowing eights

Business | Sponsorship | Sport | Technology

Technology giant Siemens and business processing specialist Xchanging see the value in rowing.

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Blogvent Day 5: Apple heads the Top 5 business Thought Leaders

Business | Sponsorship | Technology

Apple has replaced Google as the leading business Thought Leader according to a recent survey

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Blogvent Day 4: One in Four game players is over 50!

Business | Sponsorship | Technology

Well that’s in the US market anyway, but regardless it warrants some further digging.

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Blogvent Day 3: Internet devices forecast to top 3 billion by 2012

Business | Technology

That’s half the world! In case you hadn’t noticed the internet is changing just about everything.

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Blogvent Day 2: F1 set to hit 2 billion

Business | Sponsorship | Sport

Brands set to benefit as Formula 1 heads towards 2 billion cumulative audience in 2010.

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Blogvent Day 1: Staying at Number 1

Business | Sport | Technology

Getting to number one is difficult enough, but staying there can be even more so.

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T-Mobile data loss is probably the tip of the iceberg

Business | Technology

Can technology help to police data protection or are calls for tougher penalties the only way forward?

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Parallels in sport and business

Business | News | Sponsorship | Sport | Technology

Whether we are talking boxing, tennis, golf or business, one day the nimble, fast footed underdog is going come out on top

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The Future of MotoGP

Business | Sport

MotoGP’s 2009 season drew to a close with more of a whimper than a bang in Valencia yesterday but an influx of rookies promises to breathe new life into the sport for 2010.

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