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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Business
15th September 2010
Tech sector in acquisition mode
Business | Sponsorship | Technology
With sustainable organic growth hard to come by, but with more confidence after a rough few years, the tech sector is full of buyers and sellers
20th August 2010
Intel buys McAfee for almost $8bn
Does such tech industry consolidation hinder innovation?
19th August 2010
The Internet continues to change our behaviour
Business | Sport | Technology
Our media and social habits are evolving rapidly as the number of connected devices continues to climb according to Ofcom report
18th August 2010
Santander and Formula 1 - Our Survey Says…
Business | Sponsorship | Sport
Santander’s Formula 1 sponsorship with Ferrari appears to be paying dividends based on a recent survey in Spanish publication Marca.
11th August 2010
Is there a disconnect between consumer and business technology?
Are different business drivers separating rather than bringing the two areas closer together?
28th July 2010
2012 reasons why your brand should be sponsoring
Business | Sponsorship | Sport | Technology
As Procter and Gamble join a host of companies signed up for the London 2012 Olympic Games, we look at how sponsorship is regaining its deserved status in the marketing mix.
13th July 2010
Social Media set for 2014 boom
Social networking currently represents the fastest growing communication technology among both consumers and business users, with over 2.1 billion accounts in 2010 which are projected to grow to over 3.6 billion accounts by 2014.
22nd June 2010
The magic and mystery of Le Mans
Business | Sponsorship | Sport | Technology
One of the three classic spectacles in the motor racing world alongside the Monaco Grand Prix and the Indy 500, 24 Heures du Mans is a charming contradiction.
4th June 2010
The state of Sponsorship
Business | Sponsorship | Sport
How healthy is sponsorship and how is its position in the marketing mix evolving?
19th May 2010
Why England’s 2018 World Cup Bid should be judged on merit and not on misjudgement
As Gary Lineker steps down from his Mail on Sunday column, we look at why the England 2018 world cup bid, presented by David Beckham to Sepp Blatter less than one week ago, should be judged on the contents of its 1,752 pages, and not on the few off-record words of Lord Triesman