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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Business
17th December 2010
Blogvent Day 17 – 17 Slams for Federer and other comebacks?
Business | Sport | Technology
The Fed is on the comeback trail, but what about challengers and leaders in the tech market?
14th December 2010
Blogvent Day 14 - Twitter trends expands into 14 new countries
Twitter’s trending topics have already established themselves as a reliable barometer of a subject’s popularity in real time, but the micro-blogging site has recently enhanced the scope of its service by adding 14 new countries to its trending service. Good news for Justin Bieber if Twitter’s 2010 Year in Review is anything to go by…
10th December 2010
Blogvent Day 10 - Perfect 10
Targeting the bullseye is key in sport and marketing
9th December 2010
Blogvent Day 9 – Cloud Nine
Cloud Computing is hot, but does the reality match the marketing?
4th December 2010
Blogvent Day 4 – Foursquare and the Future of Location Based Apps
“Location based services such as Foursquare and Facebook Places are the single most exciting development in marketing right now.”
3rd December 2010
Blogvent Day 3 - Three Industry Giants
Apple, Google and Microsoft are the three 800lb gorillas of the tech industry, but is there room for all three as they consolidate their competitive positions and square up for a fight?
3rd November 2010
Some thoughts on Media Pro 2010
At Sine Qua Non, we have a good grasp of Communications and Social Media but are always looking to bolster our own knowledge bank, so we wasted no time jumping on a train to Central London for the opening day of MediaPro 2010 at Kensington’s Olympia yesterday.
15th October 2010
Don’t confine Social Media Monitoring to a rainy Friday afternoon
The prevalence and immediacy of social media means that companies can no longer confine media monitoring to a rainy Friday afternoon, yet a staggering 80% of PROs spend less than one hour per day tracking mentions of their brand – or that of their clients - online.
7th October 2010
Tech companies set to increase Social Media spend in 2011
Tech companies are increasingly turning to social media as a powerful communications tool according to a recent PR report - but are they engaging with their audiences?
5th October 2010
What if the Web is dead?
Chris Anderson, editor of Wired US, suggests the web is dead, but if this is true what would this mean business and marketing?