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- It never Wayne’s…the dangers of personal endorsement
The speculation surrounding footballer Wayne Rooney’s private life is another demonstration of the risks that companies must prepare for when putting all their marketing spend into a personality.
- Kevin Pietersen highlights the dangers of impulsive Tweeting
Forget the Pakistan controversy, the eyes of the cricketing world have been much closer to home this afternoon after it emerged that England cricket star Kevin Pietersen angrily announced his axe from the England squad via Twitter.
Business
20th August 2010
Intel buys McAfee for almost $8bn
Does such tech industry consolidation hinder innovation?
19th August 2010
The Internet continues to change our behaviour
Business | Sport | Technology
Our media and social habits are evolving rapidly as the number of connected devices continues to climb according to Ofcom report
18th August 2010
Santander and Formula 1 - Our Survey Says…
Business | Sponsorship | Sport
Santander’s Formula 1 sponsorship with Ferrari appears to be paying dividends based on a recent survey in Spanish publication Marca.
11th August 2010
Is there a disconnect between consumer and business technology?
Are different business drivers separating rather than bringing the two areas closer together?
28th July 2010
2012 reasons why your brand should be sponsoring
Business | Sponsorship | Sport | Technology
As Procter and Gamble join a host of companies signed up for the London 2012 Olympic Games, we look at how sponsorship is regaining its deserved status in the marketing mix.
13th July 2010
Social Media set for 2014 boom
Social networking currently represents the fastest growing communication technology among both consumers and business users, with over 2.1 billion accounts in 2010 which are projected to grow to over 3.6 billion accounts by 2014.
22nd June 2010
The magic and mystery of Le Mans
Business | Sponsorship | Sport | Technology
One of the three classic spectacles in the motor racing world alongside the Monaco Grand Prix and the Indy 500, 24 Heures du Mans is a charming contradiction.
4th June 2010
The state of Sponsorship
Business | Sponsorship | Sport
How healthy is sponsorship and how is its position in the marketing mix evolving?
19th May 2010
Why England’s 2018 World Cup Bid should be judged on merit and not on misjudgement
As Gary Lineker steps down from his Mail on Sunday column, we look at why the England 2018 world cup bid, presented by David Beckham to Sepp Blatter less than one week ago, should be judged on the contents of its 1,752 pages, and not on the few off-record words of Lord Triesman
14th May 2010
Cloud(s) gather(s) pace – Monaco and Microsoft, not volcanic ash
Business | Sport | Technology
It’s been a busy week in technology and in F1 and cloud is a key talking point in both.