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- It never Wayne’s…the dangers of personal endorsement
The speculation surrounding footballer Wayne Rooney’s private life is another demonstration of the risks that companies must prepare for when putting all their marketing spend into a personality.
- Kevin Pietersen highlights the dangers of impulsive Tweeting
Forget the Pakistan controversy, the eyes of the cricketing world have been much closer to home this afternoon after it emerged that England cricket star Kevin Pietersen angrily announced his axe from the England squad via Twitter.
News
5th January 2010
New Year, New Decade, New Opportunities
New Year, New Decade, New Opportunities is our adopted tagline for the year 2010 and we hope that you continue to share in the ongoing development of the technology and sports marketing industries as this new decade evolves.
1st December 2009
Gearing up for the festive period with advent blogs
We have decided to celebrate the impending festive season by featuring a series of advent blogs looking at different areas of sport, sponsorship, technology and business. We are affectionately referring to this as the Sine Qua Non ‘Blogvent Calendar’ with each daily blog in the run up the Christmas following a numerical theme from 1 up to 24.
12th November 2009
Parallels in sport and business
Business | News | Sponsorship | Sport | Technology
Whether we are talking boxing, tennis, golf or business, one day the nimble, fast footed underdog is going come out on top
4th November 2009
Awards and league tables – a powerful marketing tool?
Business | News | Sponsorship
For the first time Sine Qua Non has been featured in the Marketing Sponsorship Agency league tables.
30th September 2009
Fresh design, strictly the same X factor
We might have a new fresh design but Sine Qua Non has strictly the same X factor success - the expertise and the experience to extract the full potential from sponsorships!
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