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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
11th January 2012
F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
10th January 2012
Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
19th December 2011
Have a Merry Tweetmas
One of the first discussions Sine Qua Non had with our newest athlete, Paralympic swimmer Charlotte Henshaw was about her Twitter name. So what, we hear you ask, is in a name? The simple answer is: more than you would think.
12th October 2011
An Olympic task for IT
Sponsorship | Sport | Technology
Gerry Pennell throws down the gauntlet at the official launch of the London 2012 Technology Operations Centre
28th September 2011
Communicating on an Olympic level
Sponsorship | Sport | Technology
Our latest expert column posted on iSportconnect.com takes a look at how communications will shape the London 2012 Olympic Games and the crucial role that Tier One sponsor BT has in making the Games a success.
24th August 2011
The Rise of the QR Code
During a business planning meeting with a client yesterday, we landed quickly (and inevitably) on the important role that social media plays in PR and marketing campaigns. We also got to talking about the relevance and increased use of QR codes by brands.
5th May 2011
Twitter + TV: The 360-degree Viewing Experience
Twitter has today released a video that demonstrates just how firmly embedded the micro-blogging site has become in everyday life, as broadcasters tap into the increasing multi-screening habits of TV viewers. The Royal Wedding, Prince William, Kate Middleton and Star Wars Day have all seen heavy traffic thanks to Twitter in recent days.
2nd May 2011
Competition heats up in the ERP market
Business | Sponsorship | Technology
SAP remodels itself and Infor buys Lawson, so Oracle might have a fight on its hands. How will the marketing departments play the new game?
28th April 2011
Olympic ticket scramble
Sponsorship | Sport | Technology
Website technology holds up in the main, despite other ticketing concerns, but will we get to see Zac Purchase winning another Gold medal
8th April 2011
Dell revs up involvement with F1 again and Microsoft inks a deal with Toyota
Business | Sponsorship | Sport | Technology
After the sudden end to its F1 involvement with BMW, Dell has now expanded its relationship with Team Lotus. Meanwhile Microsoft teams up with Toyota on telematics….