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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
5th January 2012
2012 Up and Rowing
Sine Qua Non client Zac Purchase has enjoyed a busy start to Olympic year as he sets his sights on a second consecutive Olympic gold medal at this summer’s London games.
3rd November 2011
David Beckham joins the Road to London 2012
David Beckham’s association with Sainsbury’s has the potential to bolster the 2012 Paralympic Games public appeal yet further, but, with 300 days to go, are the GB Athletes ready to make the most of it?
12th October 2011
An Olympic task for IT
Sponsorship | Sport | Technology
Gerry Pennell throws down the gauntlet at the official launch of the London 2012 Technology Operations Centre
4th October 2011
Manu Tuilagi’s ‘genuine error’ highlights need to safeguard athletes’ personal sponsorships
The latest in a string of controversies for the England Rugby Team highlights the potential pitfalls for personal sponsorships on the international sporting field and the importance for athletes to deploy careful management for sponsorships.
28th September 2011
Communicating on an Olympic level
Sponsorship | Sport | Technology
Our latest expert column posted on iSportconnect.com takes a look at how communications will shape the London 2012 Olympic Games and the crucial role that Tier One sponsor BT has in making the Games a success.
16th June 2011
Is MotoGP on the cusp of a sponsorship shift for 2012?
MotoGP’s governing body FIM yesterday confirmed it has accepted six new one-bike teams for the new-look 1000cc MotoGP World Championship in 2012. The announcement will be a much needed shot in the arm for the world’s leading motorcycle racing series after dwindling rider numbers in recent years.
2nd May 2011
Competition heats up in the ERP market
Business | Sponsorship | Technology
SAP remodels itself and Infor buys Lawson, so Oracle might have a fight on its hands. How will the marketing departments play the new game?
28th April 2011
Olympic ticket scramble
Sponsorship | Sport | Technology
Website technology holds up in the main, despite other ticketing concerns, but will we get to see Zac Purchase winning another Gold medal
8th April 2011
Dell revs up involvement with F1 again and Microsoft inks a deal with Toyota
Business | Sponsorship | Sport | Technology
After the sudden end to its F1 involvement with BMW, Dell has now expanded its relationship with Team Lotus. Meanwhile Microsoft teams up with Toyota on telematics….
1st March 2011
The Many Faces of Formula One Sponsorship
Today’s official announcement that Japanese car manufacturer Infiniti has become a significant sponsor of reigning Formula One world champions Red Bull Racing is a well timed good news story for the sport