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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
24th August 2011
The Rise of the QR Code
During a business planning meeting with a client yesterday, we landed quickly (and inevitably) on the important role that social media plays in PR and marketing campaigns. We also got to talking about the relevance and increased use of QR codes by brands.
2nd May 2011
Competition heats up in the ERP market
Business | Sponsorship | Technology
SAP remodels itself and Infor buys Lawson, so Oracle might have a fight on its hands. How will the marketing departments play the new game?
8th April 2011
Dell revs up involvement with F1 again and Microsoft inks a deal with Toyota
Business | Sponsorship | Sport | Technology
After the sudden end to its F1 involvement with BMW, Dell has now expanded its relationship with Team Lotus. Meanwhile Microsoft teams up with Toyota on telematics….
23rd February 2011
Two tales of technology market fortunes
While the technology industry is still well positioned for growth overall, recent results from Apple and Hewlett Packard paint very different pictures
17th January 2011
CSC and EMC renew sports sponsorships
Business | Sponsorship | Sport | Technology
Despite continuing market uncertainty technology giants CSC and EMC recommit to existing partnerships to showcase capability and engage customers
10th January 2011
Tech market New Year kicks off at CES
In the traditional show of optimism, the technology industry eyes growth at CES in Las Vegas.
6th January 2011
Quora set to add new dimension to social space in 2011
Quora is the latest social media trend, fuelled by online and traditional media buzz over the festive period. But how does it fare against the already established sites such as Twitter and LinkedIn?
23rd December 2010
Blogvent Day 23 – Beckham, number 23 at Real Madrid and LA Galaxy, among other lifetime achievers
Business | Sponsorship | Sport
Is 35 too young for a lifetime achievement award?
21st December 2010
Blogvent Day 21 - The 21st Century Sponsorship Model
ROI is a priority of the past when it comes to sponsorship in sports and other areas.
20th December 2010
Blogvent Day 20 - Twenty 11 trends and predictions
Analysts, tech companies, astrologers and snake oil vendors!!