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Yahoo widens Premier League football experience with online offering
Business | Sport | Technology
Internet giant Yahoo! has acquired the exclusive rights to English premier league highlights packages in a soon-to-be-finalised three-year deal starting from the 2010/2011 season.
The move is a shrewd one for Yahoo! who will not only be able to broadcast a five-minute edit of highlights from each and every game of the Barclays Premier League, but crucially there will be a syndication opportunity whereby Yahoo! can offer what they describe as ‘innovative video advertising packages to leading global brands’.
So while online access to the best (and worst) bits from English football is not groundbreaking, the unquestionably widened audience reach and associated business opportunities will take the Premier League to a new level.
Richard Scudamore, Chief Executive of the Premier League, said of the deal: "The way fans access Barclays Premier League action is growing ever more diverse and sophisticated. The online highlights package is an important medium for supporters of all our clubs to be able to follow match action. Yahoo! has a great reputation and presence in new media and we are pleased to welcome them as a Premier League rights holder. I am sure they will do a fantastic job in reaching the widest possible online audience over the next three seasons."
Yahoo! are no strangers to this sort of deal, having successfully negotiated similar deals in the USA with Basketball (NBA), Golf (PGA), Ice Hockey (NHL) and Baseball (MLB).
"The acquisition of Premier League rights shows how serious Yahoo! is about providing the best in video content for our both our users and advertisers, " says Rich Riley, Yahoo's European Managing Director. “Sport is a passion for our target audiences and the Premier League rights are a key part of our efforts to build on Yahoo!'s reputation for engaging, original content."
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