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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Uniting Nations of Formula 1
Formula 1 is undergoing one of its biggest evolutionary shifts for many years with the introduction of new teams, the mass exodus of the car manufacturers and significant movements on the driver merry-go-round.
Much is being written about Mercedes decision to take over the championship winning Brawn GP team with the much mooted suggestion that reigning world champion Jenson Button could join his compatriot Lewis Hamilton at the Vodafone McLaren Mercedes team in 2010. What a dream line-up that would be for potential sponsors. McLaren is one of the most technology-savvy teams in Formula 1 with one of the most meticulous marketing teams, two of the sport’s most marketable racers and the promise of being one of the most competitive teams from the outset of next year’s championship.
If that speculation proves incorrect then Button would remain with his fellow championship winners Brawn who will have plenty to offer as they morph into the Mercedes Grand Prix team for 2010; the full backing of a German car manufacturer, one of the world’s best technical directors and a team buoyed by the successes of 2009. A similarly potent combination.
If Button joins Hamilton in a UK dream team and if Nico Rosberg is joined by a fellow German driver such as Nick Heidfeld or a Timo Glock at Mercedes, F1 could be as close as it ever has been to a national sport on an international stage. The new teams all have national allegiance with Lotus, USF1 and Campos aligned to Malaysia, America and Spain respectively. Ferrari is always going to attract the Italians and Renault, if they stay, will be looking to France for support, while Force India is trying to do what it says on the tin.
A1GP tried to force a world cup of motorsport, but perhaps all it needed was time for it to happen naturally in Formula 1. As a new decade dawns, perhaps 2010 will see yet another evolution in the ongoing F1 saga.
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