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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Twitter seeks ad revenues
From the first time round the internet boom – aka the dot com era, through to where we are today, net based businesses have devised new and innovation offerings. New ways to work, play and connect with others. The problem is that many have also struggled to find a business model that pays the bills as well as shareholders. Even the phenomenal successes of Facebook, YouTube and Twitter in terms of adoption and audience have proved difficult to turn into cash generation.
According to the BBC’s Tim Weber, Twitter is handling about 50 million tweets per day or about 600 per second. That is up from an estimated 3 million a day in March 2008, while visitors rose from 9.3 million in March 2009 to 22.3 million this March. It is this exponential growth in volume as well as users since the company was founded in 2006 that catapulted the social media platform into the big time. But despite $160 in VC funding, it still appeared to be loosing money and without a sustainable model for revenue generation. Charging search engines Google and Microsoft Bing $10m a year or so for access to content does not really count.
Well now Twitter is going panning in the online advertising stream with “Promoted Tweets”. It’s not exactly new or innovative, but it certainly works for Google. But as with Facebook and YouTube, what impact will this move have on the users that have become accustomed to an open, message free zone as well as the business and marketing communities that might be interested in accessing the platform. Quickly the Twittersphere was buzzing with talk of “I’m out of here” through mild interest to a more pragmatic “let’s see how it evolves”.
Twitter like any business needs to make money and advertising or subscriptions are the two most obvious options. With the old media moving to the subscription model as demonstrated by Rupert Murdoch’s recent moves, perhaps it is only new media that can make online advertising work effectively. And by effectively we mean for both sides on the supply/demand chain - buyers and advertisers alike.
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