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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
The Internet continues to change our behaviour
Business | Sport | Technology
We went to a briefing on social media a couple of months ago at the Chartered Institute of Marketing, just down the road in Cookham and discussed the changing role that the internet is having on our media consumption. Today the BBC website reports some similar findings as part of the annual Communications Market Report report from Ofcom.
The report that surveyed 1,138 adults in the UK and found that people spend seven hours a day consuming media by watching TV, surfing the net and using their mobile phones. However there is an increasing trend towards multi-tasking that sees people using two or more devices at the same time. As an example, while 16-24 year olds actually spend the least time consuming media with an average of six hours 35 minutes, compared to an average of seven hours five minutes. But by multi-tasking this group can cram in the equivalent of nine hours 32 minutes worth of consumption in during that time.
The session at the CIM discussed that this two, three or even four screen behaviour is rising dramatically and is here to stay. The fact that by the end of this month there will be over five billion internet connected devices will only fuel that trend. And that growth is accelerating as consumer tech companies web enable everything from TV’s to phones to fridges. Gaming companies from Eidos to EA Sports and Activation Blizzard are delivering entertainment over the web to an ever wider demographic. All this allows sports and other entertainment rights holders from the WRC to the latest reality TV show to deliver parallel and/or interactive content across multiple channels for simultaneous consumption. The BBC F1 track positioning guide is a prime example of delivering a complementary media stream in parallel to the main F1 race coverage on TV.
And of course that is also good news for the technology companies, behind the scenes, providing the infrastructure that all this runs on. Companies like Cisco, Juniper Networks, EMC, VMware, the host of software companies and service providers that make up the industry. No wonder we have been bullish about the ability of the technology to drive growth, in the sponsorship and the economy in general as we continue to face fiscal uncertainty.
Chris Ritchie
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