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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
The Future of MotoGP
MotoGP’s 2009 season drew to a close with more of a whimper than a bang at Valencia yesterday. Casey Stoner crashed, Valentino Rossi made second place look like a stroll in the park, while Dani Pedrosa simply sped off into the distance to record a dominant home win. It was almost as if Valencia was playing precursor to the promise of greater things to come in 2010, and one only had to look a bit further down the timesheets to get a glimpse of the future.
Yamaha wildcard Ben Spies showed why his full-time arrival in the MotoGP paddock in 2010 is so well deserved and such an exciting prospect. A flawless ride to seventh place in only his fourth grand prix certainly put some of the more established riders under a rather uncomfortable spotlight. There have been too many riders in the ‘must do better’ category in 2009 but Spies is one of several new names to the MotoGP class in 2010 that should whet the appetite of even the most cynical of paddock observers.
The arrival of 250cc stars Hiroshi Aoyama, Marco Simoncelli, Alvaro Bautista and Hector Barbera will inject new blood into the sport next season with all four youngsters looking to make their mark in the premier class. It will be one of the busiest ‘Rookie of the Year’ campaigns that MotoGP has seen for a while and that bodes well for the sport as a whole.
The new Moto2 series will also make its debut in 2010. The provisional entry list includes familiar team names like Honda Gresini, Scot Racing and Tech 3, suggesting that many independent MotoGP teams are genuinely treating this new class as a potential springboard for riders to the premier class.
The departure of well known names and faces from MotoGP – the likes of Chris Vermeulen and James Toseland – will only serve as another timely boost to the World Superbike series which continues its appeal to bike manufacturers and sponsors.
The world of motorsports is in a period of natural evolution as different series strive for survival in times of economic difficulty but the foundations for future success are solid. Those in charge need to make sure they are looking outside of the comfort of their paddock bubble to make the most of any opportunities that present themselves as the world slowly comes out of recession.
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