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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Technology businesses looking for strong growth in 2010
Big name exhibitors at CES in Las Vegas recently were telling the world that 2010 will be the year that 3D technology hits the home market. In a demonstration of how development cycles and shelf lives for new technology are getting even shorter – OLED TV’s hardly get a mention now; we are led to believe that affluent consumers will be rushing for the 3D experience, despite the shortage of media content. Markets that are booming include eReaders and tablets. Sony led the way and is currently reaping the benefits of an early market entry. But many other heavyweights and new movers such as Amazon’s Kindle are joining the mêlée and despite strong growth there is bound to be some industry casualties. The expected arrival of Apple with its rumoured iTablet or iSlate that is likely to double as a reader and an internet device will also redefine the playing field and drive further interest and sales.
In the corporate IT space, market analysts Forrester are claiming that the downturn is unofficially over and predict global growth in excess of 8% in dollar terms. While that growth is expected to be weighted towards the second half of the year, Western and Central Europe are expected to be one of the strongest regions with expansion of over 11%. There is likely to be a pent up demand for both PC’s and storage, but key growth areas will sure to be areas that drive efficiency such as virtualisation and videoconferencing. Both of these sectors have faired well throughout the downturn and are expected to continue to perform as markets recover.
In both areas we believe that the winners will be those businesses that cut costs wisely in order to invest in future growth: businesses that maintained a market and marketing presence that supported the brand and what it stands for, not just to drive short term sales. Winners will be those that continued to develop new offerings and address new customer needs and those that endeavoured to enhance the customer experience – whether tangible or emotional.
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