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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Stoner wins at home as Rossi takes giant leap towards title
Jorge Lorenzo may have soared to victory while wearing astronaut-styled leathers in Estoril but he came back down to Earth with a costly bump in Phillip Island at the weekend. The young pretender to team-mate Valentino Rossi’s throne crashed out of the race on the opening lap and was forced to watch Rossi increase his championship lead to a nearly insurmountable 38 points with two races remaining.
Rossi, coming into the race with an 18-point lead over Lorenzo, was always going to play second fiddle to a resurgent Casey Stoner on home soil. Ducati’s Stoner has dominated the Australian Grand Prix for the last two years and a spectacular return to form in Estoril gave him the morale boost he needed to take the hat-trick on Sunday. Both Stoner and Rossi were on supreme form with the Fiat Yamaha rider giving chase right up to the chequered flag, but the reigning world champion was always lacking something in contrast to Aussie Stoner.
Stoner’s emphatic win ensured he regained third place in the standings with a six-point cushion over Honda’s Dani Pedrosa and a maximum fifty points still up for grabs in the last two races of the year. The championship heads to Sepang for this weekend’s Malaysian Grand Prix where Stoner is the man in form.
Lorenzo still has a mathematical chance for the title but realistically it would take a feat of astronomical proportions to defeat eight-time world champion Rossi who only has to leave Malaysia with a 25-point lead to take the 2009 title. And that would surely send him skywards to cloud 9.
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