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F1 champion Sebastian Vettel misses the point with Social Media

The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.

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Social Media and London 2012

We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.

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Twitter

RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship

Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell

Rio 2016 adds to Brazil’s sporting creds

Rio 2016 adds to Brazil’s sporting creds

Business | Sport

The Olympics has been firmly in the media spotlight over the last seven days with last week’s high profile appointment of Rio de Janeiro as host city for the 2016 games and today’s anticipated confirmation that golf and Rugby Sevens will be included on the roster for 2016.

Rio’s largely unexpected triumph over Chicago, Madrid and Tokyo to host the 2016 Olympics gives South America its first ever Games. Perhaps more importantly for the country’s economy and tourism, the IOC’s decision means that Brazil will be hosting the top three most watched sports around the globe throughout the next decade.

In addition to its annual Formula 1 race, the country will have the honour of holding the Football World Cup in 2014 and the Olympics two years later. It is only the fourth time that a country has had the honour of consecutive World Cup and Olympics bestowed on them (Mexico, Germany and the USA are the other three).

According to the Rio2016 website, ‘Brazil's economy is now the tenth largest in the world - and predicted to be fifth by 2016.’ Align that to its increasing prominence on the international sporting stage and Brazil is set to emerge as a leading player in the sports business world over the coming seven years.

 

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