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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Red Bull ends the malaise with Sepang 1-2
Three winners from three different teams in the first three races of the 2010 season, and the 2010 Formula 1 World Championship is a tantalising prospect.
Sebastian Vettel and Mark Webber turned around Red Bull’s stuttering start to the season with a rampant 1-2 at last weekend’s Malaysian Grand Prix, reasserting themselves as firm title contenders.
After a disastrous qualifying that left both McLarens and both Ferraris near the back of the grid, respective Bahrain and Australian GP winners Fernando Alonso and Jenson Button failed to make much of an impression in the race. Alonso was forced out of what he described as the best race of his life after a late engine failure, while an early pit stop – which had transformed his race in Australian just one week ago – did not deliver the goods for Button this time around. His team-mate Hamilton battled back from a difficult weekend Down Under with a fine run to sixth place, having started 20th.
Such is the proximity at the top of the table that a rather lowly seventh place was all it needed for Felipe Massa to assume control of the championship, two points ahead of his team-mate Alonso and Malaysian victor Vettel. They are in turn just two points ahead of Button and Nico Rosberg, who took the first podium of the season for Mercedes in Malaysia. Hamilton is nine points adrift of Massa in sixth place with Renault’s Robert Kubica a further point back after a competitive start to 2010. Ten points separating the top seven drivers with the heavier weighted points distribution leaves us with a tantalising table just three races into the 19-race season.
Further down the order, Toro Rosso’s Jaime Alguersuari scored his first ever points after a spirited drive to ninth, while Virgin Racing finished their first ever Grand Prix with Lucas Di Grassi crossing the line in 14th place. (The ‘Virgin goes all the way’ headlines were all too predictable yet still raised a smile). Hispania Racing celebrated a two-car finish for the first time with Karun Chandhok and Bruno Senna in 15th and 16th places. Lotus Racing also saw the chequered flag for the third race in a row with Jarno Trulli the last of the classified runners.
The Shanghai International Circuit is the next stop for the F1 fraternity. Red Bull dominated last year’s proceedings and judging by the raw pace of the RB6 in the opening three races of this season, another Vettel / Webber masterpiece would be a safe bet. But a fourth different winner would really spice things up.
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