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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
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Last weekend David Haye demonstrated that having a plan while being fast and agile can overcome significant relative physical disadvantages, such as being 1 foot shorter and about 7 stone lighter! So while the massive figure of Valuev had a reputation built on 52 wins and only one defeat, Haye was confident that he had an answer to combat this dominant force.
Away from the ring and physical advantages, fragile attributes such as a sporting aura can also be dented, as we saw when Tiger Woods was beaten in this year’s USPGA tournament by Korea’s YE Yang after leading at the start of the final round. After winning 14 majors from the front, there were few people who would have bet against Tiger making it fifteen, but a bad day on the greens has cracked the previously untarnished image. Roger Federer has also shown himself to be less than invincible to the point where today Julien Benneteau, ranked just inside the world’s top 50 was able to beat him on a day when he couldn’t raise his game.
In business the situation is very similar. You are only as good as your record or your last set of results. But more fundamentally, any business that ceases to innovate and renew itself will be moving backwards towards the chasing pack. Of course in business we often see the situation where the big guy acquires the more agile, innovative player. Just today HP announced it is buying 3Com to strengthen its position in the networking arena i.e. in its increasingly apparent battle against Cisco. But it’s not always that easy, Cisco itself is struggling to get shareholders in Tandberg to agree to a recent takeover offer. So it is critical for business and sports people alike to innovate and improve to stay at the top.
Perhaps it is that commonality of situation that provides a hook for businesses to sponsor sport. There is no doubt that there is value in a two way interaction and that the two worlds can relate to and reference the circumstances of the other. Certainly this must be one element that makes sport and business such a strong and aligned partnership.
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