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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
New Year, New Decade, New Opportunities
Although the big chill continues here in the UK and across the rest of Europe, the festive period is well and truly behind us as we embrace a brand new year and decade.
At Sine Qua Non, we are celebrating the New Year with an optimistic outlook and a positive frame of mind. New Year, New Decade, New Opportunities is our adopted tagline for the year 2010 and we hope that you continue to share in the ongoing development of the technology and sports marketing industries as this new decade evolves.
After the success of our 24 days of Advent blog throughout December, we will continue to regularly update our blog during 2010, offering our own personal and professional insights into sport, technology, business and where these three areas overlap – our ‘sweet spot’ if you like.
There are plenty of sporting events and technological breakthroughs ahead of us that offer unique opportunities for brands looking to position themselves at the head of their field, ahead of their rivals and at the pinnacle of their respective industries. That’s where we can help, acting as the Sine Qua Non for any marketing and PR campaign or project.
Drop us a line to discover where your new opportunities lie for this new year and new decade.
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