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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
MotoGP goes virtual with inaugural TwitGP
MotoGP has become the first big sporting casualty of the volcano eruption underneath the Eyjafjallajökull glacier in Iceland after today’s confirmation that the scheduled second round of this season’s championship, due to take place in Japan this weekend, is to be postponed until October.
MotoGP fans, teams and riders, however, have been given an unexpected and innovative lifeline in the form of the #TwitGP which will follow the Japanese Grand Prix in full on its bespoke Twitter page www.twitter.com/twitgp (@twitgp).
Masterminded by Gadget Show presenter and the BBC’s former MotoGP reporter Suzi Perry, the #TwitGP is a unique concept, bringing one of the world’s leading social media platforms together with one of the world’s most celebrated racing spectacles.
Replicating the complete weekend racing schedule of Friday free practice, Saturday qualifying and Sunday’s race, the TwitGP will be the one place where MotoGP’s international fan community can still get their biking fix. Based on initial uptake, #TwitGP looks set to attract fans from other sporting arenas, not just motorcycle racing, which will undoubtedly give MotoGP as a sport a huge boost.
We spoke to Suzi Perry about the initiative and she said: "We were all so disappointed that Motegi was postponed, that we started this as a bit of fun, just to see how far it would go. We are amazed that in less than 24 hours we have almost 2,000 people on board, including riders, mechanics, teams, press, IT and even a few celebrities, including Ross Noble. It's now become a full time project for us and we're looking forward to seeing where it goes! Twitter is such an amazing medium and its power never ceases to amaze me."
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