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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Is there a disconnect between consumer and business technology?
On the face of it you would think that there was a convergence underway between these two increasingly connected sectors. The consumer market, despite the tough economic environment shows no sign of abating. The constant stream of innovations, or evolutionary improvements marketed as innovations, sees rapid release cycles, online speculation and media coverage of everything from the newest smartphone, the latest in 3D TV’s or motion sensitive gaming.
The central point of convergence is the Internet, with every one of the developments above connected to it and the content and, communities it delivers. The business world also continues to focus on the Internet as a communications, collaboration and indeed business enabler. Even before the growing enthusiasm for business cloud computing started, businesses were using internet technologies internally and with partners, suppliers and customers to drive efficiency and create more effective work practices. In effect, cloud computing simply takes that movement out of the corporate data centre and puts it somewhere else on the Internet. So it would seem that the Internet as a key driver of both consumer and business technology should be the driver of universal access and the convergence of the two.
However despite this and the efforts of Microsoft to apply a universal platform, in Windows, to every category, with a couple of exceptions, the business IT world is pushing back. Although many businesses are open to iPhone and other smartphone integrations and access, the Naked CIO on silicon.com, recently pointed out that the iPad and business were currently not compatible for a whole host of reasons. What is more, he laid most, if not all the blame for that at the doorstep of Apple, citing their attempts to focus on, control and sell more to an ever hungry consuming public. But with the darling of corporate access, Blackberry from RIM, facing an interesting challenge in certain areas to its data security policies, which way will the tide turn next? Without wanting to mix metaphors, knowing the technology sector in general, it’s likely to be onward and upward!
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