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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Gearing up for the festive period with advent blogs
Here at Sine Qua Non, we have decided to celebrate the impending festive season by featuring a series of advent blogs looking at different areas of sport, sponsorship, technology and business. We are affectionately referring to this as the Sine Qua Non ‘Blogvent Calendar’ with each daily blog in the run up the Christmas following a numerical theme from 1 up to 24.
As a visitor to our website, you will have noticed the radical overhaul that we have undertaken in recent months as part of a renewed focus on our core competencies. We have used the economic downturn as an opportunity to reinvigorate the company, rather than as an excuse to bury our heads in the sand. The purpose of our recent rebrand has been to remind companies of Sine Qua Non’s core strengths in technology and sports marketing.
We have also welcomed Paul Cuss to our team in a non-executive Director role. Paul brings over 30 years of senior management experience mainly in high tech software and telecoms businesses, having worked within international businesses such as Nortel, Amdocs and recently as CEO in two Scandinavian mobile technology companies.
Our new logo symbolises an open door, representing the opportunities that we can open up for our clients. Through our advent blogs, we will hopefully also open up some discussion points as we wrap up the year and reflect on the first decade of this Millennium.
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