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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Gadget Show iPhone app takes pole position
TV presenter Suzi Perry demonstrated the full potency of the sport and technology fusion this week as her Biker Blast Off iPhone application accelerated to the top of the free app charts.
As part of a feature on this week’s popular Gadget Show programme, Suzi was pitted against her presenting colleague Jason Bradbury to design a free mobile phone app with the aim of securing the greatest number of downloads in the space of a month. Both Suzi and Jason opted for an iPhone app, joining the 65,000 applications already available to download from Apple’s App Store.
Jason’s took a practical approach which resulted in the Social Beacon app giving users the ability to create and post status updates for Facebook and Twitter without needing to type anything. Suzi opted for the gaming route and used her notoriety as a motorbike enthusiast and MotoGP presenter to create Biker Blast Off, a bike jumping game that requires dexterous use of the iPhone’s multitude of controls.
The fact that nine out of the ten most popular phone apps are game apps suggested from the start that Suzi would be the winner, but with a staggering 1.2 million downloads internationally in the one month timeframe exceeded even The Gadget Show’s expectations. Jason’s app was well received by the public but tallied just over 4,000 in the four-week period. Needless to say since the broadcast of Monday’s show both apps are adding to that figure on an hourly basis but Biker Blast Off is still sitting pretty at the top of the Free Apps chart, proving that the sport and tech combination are a powerful double act.
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