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F1 champion Sebastian Vettel misses the point with Social Media

The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.

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Social Media and London 2012

We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.

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Twitter

RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship

Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell

Fresh design, strictly the same X factor

News

The all-new Sine Qua Non website is now live! It might be a newer, fresher design but it is the same tried and tested ‘Sine Qua Non’ formula for success – loosely translated from the Latin, we’re simply indispensable!

We have used the rebranding process to re-focus on what we do best – helping technology companies get the absolute most out of their involvement on a global sporting stage. Whether for pure technology companies, corporations driven by technology or even sporting properties themselves we have the ‘ex’ factor for success; the expertise and the experience to extract the full potential from sponsorships.

This ‘News and Views’ section is where we will be offering our regular insights into the world of sports marketing, sponsorships and business, naturally with a focus on technology but also our unashamed comments on all things sporting around the world.

We have also launched our new Twitter page @techinsport from where we will be broadcasting our views to anyone who’ll listen.

We’d love to hear from you, so don’t hesitate to post your own comments and get in touch.

 

 

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