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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Football and technology set for 2010 marriage
Sponsorship | Sport | Technology
Okay, so we are not yet able to enter a full discourse about how international football has embraced touchline technology, something we discussed on the blog in the aftermath of Thierry Henry-gate, but the Premier League has at least recognised that technology companies can make a valid contribution to the world of football in England and Wales.
The Premier League is on the lookout for its first Official Technology Partner. The world of Premier League football is an extremely profitable and commercially appealing place for brands to be seen with over 200 territories broadcasting matches.
The likely three year deal has apparently garnered interest from around 6 companies which is unsurprising given the mutual benefits that such a partnership could deliver. By appointing an official technology partner, the Premier League would not only be able to enhance its on-screen offering, through such things as player tracking and match statistics, but would also have a trusted company with whom they could keep on top of evolving technology trends.
As with any high profile sports sponsorship the opportunity to display the company logo on a global sporting platform to an audience of millions is a natural benefit but the activation of the sponsorship above and beyond those basic assets unlocks the real jackpot.
In an article on Sport Business, Premier League Director of Sales and Marketing Richard Masters is quoted: “New sectors for Premier League sponsorship rarely arise and we think this opportunity is a very exciting one. On offer are traditional sponsorship rights but combined with new developments like player tracking technology, there is also the ability for companies to utilise the content so they can reach fans across the world which will improve their enjoyment and understanding of the game.”
Last year Formula 1 appointed LG as its official technology partner in another example of the growing consensus amongst sports properties about just how crucial technology companies are to the future success of sports – and that’s the sort of positive attitude that we like to hear for our first blog entry of 2010.
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