Categories
Previous Articles
Latest Views
- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
Nice piece in @GetReading about @ZacPurchase planting an #Olympic Flame in Tilehurst http://t.co/OrWy69K7 @SQNTalent #London2012
We've been tree planting in Reading with @ZacPurchase and @ReadingY2C this afternoon. Chilly! http://t.co/DHbP2dGS
F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
A lot of MotoGP and F1 journalists have flocked to Wrooom, the now traditional season kick-off event for Ducati and Ferrari, to hear the latest news and developments from the team’s technical staff, riders and drivers.
The motorsport twitterati have sprung to life accordingly with a plethora of quotes from Nicky Hayden and Valentino Rossi, as well as interesting soundbites from Carmelo Ezpeleta and surprise personnel moves such as Hirohide “Hammy” Hamashima’s transition from tyre manufacturer Bridgestone to Maranello – a shrewd appointment by Ferrari.
In the Middle East, Dubai is set to host their seventh consecutive 24 hour race this weekend, finally filling that painful winter void for race fans desperate to share their motorsport enthusiasm with their equally passionate online followers.
Even Lewis Hamilton’s ‘edgy’ fashion photo shoot with GQ magazine in the USA has caused plenty of online debate.
One person who is yet to appreciate the power of social media, though, is current F1 world champion Sebastian Vettel. In an exclusive interview with Auto Motor und Sport, Vettel, one of the most charismatic, eloquent and naturally personable drivers in F1, has dismissed Facebook and Twitter as ‘indirect and impersonal’.
“For me it is not true communication,” says the twice F1 Champion, “Facebook and Twitter are not my thing…. It is a very indirect and impersonal way to make contact with other people. I prefer personal conversations, face to face.”
That is all well and good for those people who work with the man or have that opportunity but, for those millions of F1 fans around the world who are desperate to get close to the action each and every race weekend, online communication platforms like Twitter and Facebook can be extremely powerful. Many of Vettel’s on-track rivals have long embraced the power of social media to speak to their legion of fans world-wide – and it is a far better thing to have “indirect and impersonal” communication with the sports fans than to have none at all.
Trackback URL for this post:
http://www.sinequanon-intl.com/trackback/384/
Comments
Tracked on: achat viagra en ligne
F1 champion Sebastian Vettel misses the point with Social Media - Sine Qua Non - Sponsorship, PR, Marketing, Events
Comment on this Article >