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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
BMW signs PGA partnership extension
Golf News
German car manufacturer BMW has announced an extension to its already long-standing and lucrative partnership with golf’s European Tour. As a result, BMW will continue to title sponsor the PGA Championship at Wentworth, which last week saw a shock win for rank outsider Simon Khan, until 2014.
BMW is also title partner of the International Open in Munich and the Italian Open, in addition to its role as official car partner for a number of other events. The PGA deal has been in place since 2005 when BMW took over from previous title sponsors Volvo.
It is further proof of the benefits that automotive companies can derive from an association with non-mechanical sports. Golf, in particular, is a sport that continues to attract premium brands, perfectly addressing the most fundamental issue when identifying a sponsorship opportunity – know your target audience.
Ralf Hussman, BMW Sports Marketing and Brand Co-Operation, said: “We are in the game for the long term. BMW has been involved in golf for more than 20 years and we continue to see it as an emotional platform through which to market our products and communicate with our key customers, both in Europe and further afield.”
European Tour Chief Executive George O’ Grady added: “BMW looks after their customers and clients and, in our case, they look after golf and what golf stands for. We are fortunate to have BMW as a partner.”
Simon Khan’s jubilation at winning Wentworth was short-lived after he failed to make the cut for this year’s US Open at Pebble Beach following a six-way play-off yesterday.
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