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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Blogvent Days 19 and 20: Technology and sport crossover can emulate 1920s breakthrough
The increasing necessity to have social media at the heart of any PR and Marketing campaign is having a huge influence on how sporting events are being communicated to fans around the world.
It is no longer sufficient to show sport on TV or simply attract coverage in the daily newspapers to satisfy the insatiable appetite of a sports fan base. Nowadays, teams, sports personalities and rights holders have to produce a raft of online and interactive material as fans consume a vast amount of information in increasingly engaging ways.
Back in the 1920s, the post-war period led to a notable shift in how sport was perceived publicly. New forms of media and promotion – most specifically through newspapers, magazines, radio and film – vaulted sports such as football/soccer, golf, tennis and boxing into the spotlight with a concerted effort on the part of promoters to make the most of the public’s desire for sporting entertainment.
The rise of the internet throughout over the course of the last two decades has played a similarly catalytic role in enhancing the fans’ experience of sport, but considering how fast the internet has and is still evolving, there is a contrasting slow uptake in how sports are using this new technology to widen its fan base and grow its business internationally.
The next decade will continue this online trend. In some quarters there is still talk of ‘embracing new media’, but we are past that stage. Web-based campaigns are no longer an opt-in, progressive, alternative to traditional media campaigns – they are a standard offering. And if you are not thinking in this way already, then you may as well still be in the 1920s.
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