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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Blogvent Days 18 and 19 – Formula 1’s in-flight championship
It’s been a busy week in Formula 1 with Renault announcing their intention to stay in the sport, the official launch of Virgin Racing, Kamui Kobayashi’s move to Sauber and the ongoing rumours linking a certain Michael Schumacher to the final Mercedes seat.
But for the purposes of our Blogvent Calendar, we’re going to look at Monday’s confirmation from the new Lotus F1 Racing squad that race winners Jarno Trulli and Heikki Kovalainen will occupy cars 18 and 19 in next year’s championship.
The new Lotus team is a very interesting proposition as Formula 1 enters a new decade. The name and logo harks back to the heyday of Team Lotus and the innovation and success engineered by Colin Chapman, yet the long-term vision for this new kid on the block is very modern and intrinsically linked to Malaysia.
The principal investor in the team is Malaysian entrepreneur Tony Fernandes, founder and head of low cost airline AirAsia, a man whose drive is quite infectious and whose passion for this new project is unequivocal. Fernandes wants the team to celebrate Malaysia’s motorsport credentials in every aspect of its operations – hence the appointment of national Fairuz Fauzy as test and reserve driver – under the government-supported 1Malaysia initiative. He also believes the team will help Formula 1 become a truly global racing series, rather than ‘a bunch of Europeans touring the globe’.
The presence of AirAsia in Formula 1 is nothing new, though, with the company sponsoring the Williams team, but Tony Fernandes’s new venture with Lotus F1 Racing will pitch him directly against his former employer Sir Richard Branson, who launched his Virgin Racing team earlier this week. In fact a rather comical battle has already been started by the pair after Branson suggested Fernandes could become a Virgin stewardess for the day if his team were to finish lower in next season’s championship. It is to F1’s benefit that Fernandes has a sense of humour by not only agreeing to the bet but also posting a mock-up of Sir Richard as an AirAsia hostess.
Fasten your seatbelts; it looks like we’re going to experience some turbulence in 2010.
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