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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Blogvent Day 21 – Sport sponsorship’s Poker Face and winning 21 hand
It is not only Lady Gaga who has emerged victorious in 2009 with a deftly played Poker Face, international sport has again benefitted from the rise and rise of online betting companies taking up the sponsorship mantle.
bwin, BetClic, 188Bet, Betfair ... the list is increasing year-on-year but online gaming and betting companies have been a blessing in disguise for the sports sponsorship industry during the recession. Renowned publication Sport Business has devoted many column inches to the emergence of betting companies in sport in recent months, most recently with a detailed look at how these companies are driving spend in sports.
There is a particular affinity between online betting firms and football, particularly through shirt sponsorships in the Premier League. The cross-over is seamless and activation opportunities are numerous, making collaborations such as 188Bet’s deals with Aston Villa and Chelsea and Betfair’s tie-in with Manchester United such a good fit.
In MotoGP, bwin is an established and prominent partner, having been involved in the premier league of motorcycle racing since 2004. The firm is still increasing its involvement thanks to what Head of Sports Marketing Andrea Gaudenzi describes as “one of the most exciting sports events out there and fits perfectly to the bwin brand.”
As title sponsor of the Spanish and Portuguese rounds with additional prominence at the San Marino and Czech Republic rounds, bwin is one of MotoGP’s most prolific partners and has helped the sport ride the recent economic downturn by providing it with a reliable and regular source of sponsorship revenue.
Sport Business asked the pertinent question about whether legislators will bring the online gaming and sports sponsorship love-in to an end, particularly with its focus on football sponsorships.
The publication writes: “Despite the unwanted attentions of government regulators, the online sector continues to grow its customer base - and now it has a new weapon in its marketing arsenal: live sports content. And the gaming sector’s relationship with sports rights is set to run and run. The depth of the relationship, however, will ultimately be determined by national legislators - and at this stage in the game, no one can predict with certainty how that particular story will pan out.”
Who would you put your money on?
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