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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Blogvent Day 15 - When in Rome…A triumphant year for 15-year-old Tom Daley
We are temporarily putting to one side our usual missives of sponsorship, technology and business to focus on one of 2009’s good news stories, that of 15-year-old diver Tom Daley.
Daley is one of the world’s rising sports personalities. His rise to stardom has been ear-marked for some time and there were many keen observers when he joined Team GB at last year’s Beijing Olympic Games. It was an important, ahem, platform for the youngster and a good test of mettle for things to come.
His crowning glory in 2009 came at the FINA World Championships in Rome when he stunned onlookers by taking gold in the 10m platform event. With it, he became Britain’s youngest ever world champion in any discipline and paved the way for more accolades at last weekend’s BBC Sports Personality of the Year.
He missed out to Jessica Ennis, Jenson Button and surprise winner Ryan Giggs in the main event, but his triumph in Rome saw Daley named Young Sports Personality of 2009. It was an honour bestowed on him also in 2007, making him the only person to win the award twice; a record breaker in and outside of the pool.
He has his sights firmly on medals in London 2012 and he is well on his way. The complexity of the dives is such that he has only just begun to master the really tricky ones, the dives that will see him vie for Olympic gold. It will be a carefully planned and hopefully as successfully executed combination of forwards, backwards, inwards, reverse, arm-stand, twisting and somersaulting. We are staunch supporters of using technology in sport but it is important to remember that the most complex device that we all own and often undersell is in fact our own body.
Well done, Tom.
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