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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Awards and league tables – a powerful marketing tool?
Business | News | Sponsorship
We, along with many others, view that award programmes and league tables can be a powerful and cost effective method of raising both profile and credibility. In the past we and our clients have been shortlisted for a number of industry awards. Most notable perhaps was our nomination and the subsequent shortlisting of Imation and their sponsorship of MTV at the Movies at the Hollis Sponsorship Awards, the renowned industry programme supported by ESA (European Sponsorship Association).
Such awards generate PR opportunities as well as industry kudos for all concerned. The input effort required varies significantly depending on the award. Some simply need answers to a couple of pages of straightforward questions, while others dig quite deeply into finances, customers and the workings of the business. This makes them not only potentially intrusive but also time consuming. Some can also be quite expensive to enter.
The point is that while it can make customers, prospects and employees feel better about the business, to mention the main stakeholders, businesses need to participate in such awards selectively. Pick those where there is a good chance of winning or at least a decent ranking. Also pick ones that will certainly be seen and hopefully receive input by and from customers and prospects rather than just industry insiders. At the end of the day it is this audience that you are generally trying to get to – unless of course it's the ranking of best companies to work for!
So now that Sine Qua Non has been ranked in the big league of sponsorship industry heavy hitters by Marketing, we will perhaps get first hand experience of the benefits of such visibility! See our entry in the league table on the Marketing website here. Let us know if you agree.
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