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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
An online market trial of sport content and technology
Business | Sport | Technology
We all know that football fans like their entertainment live, so whether you’re emotionally engaged with the concept or not, the internet only broadcast of this weekends match between England and Ukraine will be a fascinating test case. Football fans along with boxing aficionados have become used to paying to watch live matches and fights on the TV, but to what extent will they embrace a web only broadcast?
First of all there are some technical, convenience and socio-economic questions. People are starting to get used to sport in HD. Will the quality be up to scratch, in terms of resolution and speed? It will certainly be test of the UK’s broadband infrastructure and individual connections. How keen will fans be to huddle round a pc screen or will enough of them have the gadgetry to redirect the feed onto a tv or a projector? Without the latter at home or the local pub, the social aspects of watching the match in a group will be diminished or even removed.
So all in all it will be an interesting exercise for technology infrastructure providers and media rights holders to establish whether both the solution and the market are ready. Many examples are established for the subscription model for sport over the internet including MotoGP, World Rally and Eurosport. But the question of whether the audience and the technology will come together for a one off web exclusive might be answered at the weekend. It’s a fair bet that almost as many people will be following the outcome of the trial as of the match itself.
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