Categories
Previous Articles
Latest Views
- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
Abu Dhabi takes F1 to new heights
Formula 1’s first trip to Abu Dhabi was met with widespread praise from within and outside the industry – and with just cause. The Yas Marina circuit’s impressive infrastructure and architecture was unadulterated eye candy for even the most reluctant Formula 1 fan, but it was the sheer attention to detail that raises the bar and will demand other circuits around the world follow suit.
Not that the Spas and Monzas of this world should feel forced to radically transform their landscape – indeed far from it – the Formula 1 World Championship should have a healthy balance of modern and traditional venues, a varied composition of circuits that befits its status as the world’s widest appealing annual global sporting event (expected to close in on an annual cumulative television audience of 2 billion in 2010). What was most impressive about Abu Dhabi from a sponsor’s point of view was that Formula 1 appeared to finally realise the true extent of its potential appeal.
The twilight setting of the event combined with an almost Monaco-style glitz and glamour made it captivating viewing, even if the race itself was quite processional. For the first time, Formula 1 introduced multi-sponsor digital track hoardings offering more sponsorship opportunities for companies. Off-track, the F1 FanZone concept allowed the entire city the chance to immerse itself into the Formula 1 world with live entertainment, driver signing session, music concerts and retail opportunities, creating what the organisers describe as ‘a new platform for global promotion and international brand opportunities through consumer interaction, brand activation and promotional events.’
After the scandal and negativity that has surrounded the sport throughout 2009 it is good that people can look ahead to the 2010 season with Abu Dhabi fresh in their memory. It doesn’t so much mark a new chapter in Formula 1, rather than remind people why they are still reading the book in the first place.
Trackback URL for this post:
Trackbacks are disabled for this entry
Comments
There are no comments on this article yet.
Comment on this Article >