Categories
Previous Articles
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
6th July 2010
The Valentino Rossi Effect
Valentino Rossi’s nasty accident in Mugello has rendered the seven-time MotoGP world champion out of action for several months and there are worrying signs from Italy that audiences are switching off in his absence.
28th June 2010
World Cup blunders re-enforce football’s need for tech
Sponsorship | Sport | Technology
Sunday’s two World Cup matches have both proven categorically the need for goal and touchline technology to be introduced into football.
22nd June 2010
The magic and mystery of Le Mans
Business | Sponsorship | Sport | Technology
One of the three classic spectacles in the motor racing world alongside the Monaco Grand Prix and the Indy 500, 24 Heures du Mans is a charming contradiction.
4th June 2010
The state of Sponsorship
Business | Sponsorship | Sport
How healthy is sponsorship and how is its position in the marketing mix evolving?
3rd June 2010
Panasonic’s Formula 1 partnership selected as best practice example in sponsorship casebook
Sponsorship | Sport | Technology
Leading Sports Business publication Sponsorship Works, the self-titled casebook for brands, agencies and rights holders, has used a case study presented by Panasonic Europe and Sine Qua Non in its latest edition. The case study focuses on how Panasonic used its nine-year long sponsorship of the Toyota Formula 1 team to enhance its brand image and reputation internationally.
2nd June 2010
Walcott plays a PR blinder as FA/Capello lose out to Twitter
Tuesday was judgement day for England Manager Fabio Capello as he named the 23 men who will board the jumbo to South Africa for this month’s World Cup. The moment that Theo Walcott’s name was mentioned as one of the casualties, the Twittersphere erupted.
25th May 2010
BMW signs PGA partnership extension
BMW will continue to title sponsor the PGA Championship at Wentworth, which last week saw a shock win for rank outsider Simon Khan, until 2014.
19th May 2010
Why England’s 2018 World Cup Bid should be judged on merit and not on misjudgement
As Gary Lineker steps down from his Mail on Sunday column, we look at why the England 2018 world cup bid, presented by David Beckham to Sepp Blatter less than one week ago, should be judged on the contents of its 1,752 pages, and not on the few off-record words of Lord Triesman
14th May 2010
Cloud(s) gather(s) pace – Monaco and Microsoft, not volcanic ash
Business | Sport | Technology
It’s been a busy week in technology and in F1 and cloud is a key talking point in both.
10th May 2010
F1 sponsorship sees signs of recovery – It’s all about activation says Lotus boss Tony Fernandes
Business | Sponsorship | Sport
F1 sponsorship deals start to pick up with new teams and economic recovery, according to a new report. Ahead of the Monaco GP this weekend, Lotus Racing boss Tony Fernandes gives us his insight…