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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
20th August 2010
Intel buys McAfee for almost $8bn
Does such tech industry consolidation hinder innovation?
19th August 2010
The Internet continues to change our behaviour
Business | Sport | Technology
Our media and social habits are evolving rapidly as the number of connected devices continues to climb according to Ofcom report
18th August 2010
Santander and Formula 1 - Our Survey Says…
Business | Sponsorship | Sport
Santander’s Formula 1 sponsorship with Ferrari appears to be paying dividends based on a recent survey in Spanish publication Marca.
16th August 2010
Rossi turns Rosso
Valentino Rossi’s much speculated and now finally confirmed move to Ducati Corse in 2011 will set up a thrilling championship fight between the three leading manufacturers involved in the sport.
11th August 2010
Is there a disconnect between consumer and business technology?
Are different business drivers separating rather than bringing the two areas closer together?
3rd August 2010
The Return of a Champion: Part 2
Formula One is taking a brief hiatus to allow the hard working souls both at the track and the factories to take some respite after the arduous run of events in June and July. This brief period of repose will act as a much needed opportunity to recharge batteries before the final third of the motorsport season, but for many it will be a quiet moment of reflection, regrouping and refocus with seven races left to contest.
28th July 2010
2012 reasons why your brand should be sponsoring
Business | Sponsorship | Sport | Technology
As Procter and Gamble join a host of companies signed up for the London 2012 Olympic Games, we look at how sponsorship is regaining its deserved status in the marketing mix.
27th July 2010
Viva El Mundo Deportivo!
Contador, Alonso, Villa, Nadal, Lorenzo – it has been a tremendous summer of sporting success for Spain.
14th July 2010
The Rise and Fall of the Sporting Elite
For Roger Federer, Michael Schumacher, Wayne Rooney, Tiger Woods and Valentino Rossi, a quick return to winning ways would help eradicate their recent downturn in fortunes.
13th July 2010
Social Media set for 2014 boom
Social networking currently represents the fastest growing communication technology among both consumers and business users, with over 2.1 billion accounts in 2010 which are projected to grow to over 3.6 billion accounts by 2014.