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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
8th December 2010
Blogvent Day 8 - New ways to communic8
Media regulators Ofcom last week published their fifth annual look at global communications and the results bode well for the future of mobile tech, particularly in the UK.
7th December 2010
Blogvent Day 7 – Monaco tops sport’s seven wonders
The tight and twisty streets of Monaco were voted the world’s most iconic sporting venue in a survey carried out by Barclays last year to identify the seven wonders of the sporting world.
6th December 2010
Blogvent Day 6 - American woman hit for six by The Ashes
As the second Ashes test reaches its conclusion in Adelaide, we use the sixth door on our Blogvent calendar to showcase the wonderful Ashley Kerekes from Massachussets, USA, whose social standing has been hit for six since cricket suddenly took over her life.
5th December 2010
Blogvent Day 5 – Vettel’s Fifth Element
Formula One 2010 was one of the most exciting, talked about and closely-fought championships in history. But in the end it was the driver of car 5 who came out on top with five wins to his name.
4th December 2010
Blogvent Day 4 – Foursquare and the Future of Location Based Apps
“Location based services such as Foursquare and Facebook Places are the single most exciting development in marketing right now.”
3rd December 2010
Blogvent Day 3 - Three Industry Giants
Apple, Google and Microsoft are the three 800lb gorillas of the tech industry, but is there room for all three as they consolidate their competitive positions and square up for a fight?
2nd December 2010
Blogvent Day 2 - The GP2 Talent Pool
Formula 1 has added another new name to its ranks with yesterday’s confirmation from Williams that reigning GP2 champion Pastor Maldonado is to partner Rubens Barrichello in 2011.Since GP2’s inception in 2005, the Series has proven a fertile breeding ground for the Formula One stars of the future with all bar one of GP2’s champions graduating to the top echelon of single-seater racing.
1st December 2010
Blogvent Day 1 - Every #1s a Winner
It’s that time of the year again - the now annual tradition of Sine Qua Non’s Blogvent Calendar, a numerical countdown to Christmas focussing on all those things that get the conversational juices flowing at SQN Towers. Rafael Nadal, Lee Westwood, Jorge Lorenzo, Sebastian Vettel, the Spanish national football team, Amy Williams, the iPad and Facebook are all crammed behind virtual door 1…
23rd November 2010
Athlete Virals and The OMG Effect
The arrival of Kevin Pietersen’s conveniently caught-on-camera batting escapades, so perfectly timed to coincide with this week’s Ashes, is the latest in a string of athlete virals that call upon The OMG Effect for their success.
16th November 2010
Sebastian Vettel: 2010 Formula One World Champion
With more twists and turns than a stage at Rally GB, the F1 season ended with another sting in its tails as Sebastian Vettel triumphed in Abu Dhabi to become the youngest F1 champion in history.