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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
20th December 2010
Blogvent Day 20 - Twenty 11 trends and predictions
Analysts, tech companies, astrologers and snake oil vendors!!
18th December 2010
Blogvent Days 18 & 19 - Fans embrace new F1 teams in 2010
There may be an increasing battle off the track to claim official use of the Lotus name in Formula 1 next season but in 2010 there was one Lotus Racing outfit which became a firm fixture in the paddock and a favourite with F1 fans.
17th December 2010
Blogvent Day 17 – 17 Slams for Federer and other comebacks?
Business | Sport | Technology
The Fed is on the comeback trail, but what about challengers and leaders in the tech market?
16th December 2010
Blogvent Day 16 - Rio 2016 starts domestic sponsorship push
The Rio 2016 Olympic team have just started the laborious process of attracting domestic sponsors for their event, but 56% of existing sports sponsors believe “Mega Events” like the Olympic Games are too expensive to represent good value.
15th December 2010
Blogvent Day 15 – 15th time lucky for McCoy
The prestigious BBC Sports Personality of the Year awards takes place at the LG Arena in Birmingham this Sunday and there is one man who is currently odds on favourite to take the title – horse racing jockey Tony McCoy.
14th December 2010
Blogvent Day 14 - Twitter trends expands into 14 new countries
Twitter’s trending topics have already established themselves as a reliable barometer of a subject’s popularity in real time, but the micro-blogging site has recently enhanced the scope of its service by adding 14 new countries to its trending service. Good news for Justin Bieber if Twitter’s 2010 Year in Review is anything to go by…
13th December 2010
Blogvent Day 13 – The 13 Founding Rules of Basketball
For those who regularly peruse the excellent Business of Sport section of the BBC website may have seen the story over the weekend about a sports item that generated a record-breaking $4.3m at Sotheby’s. It is a nice item for day 13 of our blogvent calendar.
12th December 2010
Blogvent Day 12 – A Drummer Drumming
A recent blog by Patrick Kavanagh in marketing magazine The Drum asked the question “Would You Sponsor an Athlete?” It is a topic that we covered in one of our blogs earlier in the year but the very public exploits of Tiger Woods and Wayne Rooney throughout 2010 have warranted a close inspection at the dangers of associating a brand with a sports personality or athlete.
10th December 2010
Blogvent Day 10 - Perfect 10
Targeting the bullseye is key in sport and marketing
9th December 2010
Blogvent Day 9 – Cloud Nine
Cloud Computing is hot, but does the reality match the marketing?