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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
23rd December 2009
Blogvent Day 23: Michael Schumacher Returns
The wait is over. Michael Schumacher was announced today as a Mercedes GP driver for the 2010 Formula 1 season, confirming one of Formula 1’s most anticipated comebacks.
22nd December 2009
Blogvent Day 22: Powerboat P1 aims for bumper season with 22 teams
With excitement and thrilling racing captured over an exhilarating weekend, accompanied of course with the obligatory glamour girls and VIP hospitality, Powerboat P1 is an appealing draw for fans of all ages, but it is still a series of largely untapped PR potential.
21st December 2009
Blogvent Day 21 – Sport sponsorship’s Poker Face and winning 21 hand
It is not only Lady Gaga who has emerged victorious in 2009 with a deftly played Poker Face, international sport has again benefitted from the rise and rise of online betting companies taking up the sponsorship mantle.
19th December 2009
Blogvent Days 19 and 20: Technology and sport crossover can emulate 1920s breakthrough
In some sporting arenas there is still talk of ‘embracing new media’, but we are past that stage. Web-based campaigns are no longer an opt-in, progressive, alternative to traditional media campaigns – they are a standard offering.
18th December 2009
Blogvent Days 18 and 19 – Formula 1’s in-flight championship
It’s been a busy week in Formula 1 with Renault announcing their intention to stay in the sport, the official launch of Virgin Racing, Kamui Kobayashi’s move to Sauber and the ongoing rumours linking a certain Michael Schumacher to the final Mercedes seat.
17th December 2009
Blogvent Day 17: The aftermath of turn 17; ING and Renault f1
Arguably one of the most controversial sports sponsorship stories of 2009
16th December 2009
Blogvent Day 16: A new year and new decade in 16 days time
Looking back over the last 10 years what are the trends that indicate the future for sponsorship moving into the next decade?
15th December 2009
Blogvent Day 15 - When in Rome…A triumphant year for 15-year-old Tom Daley
15-year-old Tom Daley has taken the diving world by storm in 2009 becoming Britain’s youngest ever world champion in Rome and establishing himself as a genuine threat for London’s Olympics in 2012.
14th December 2009
Blogvent Day 14: Tiger Woods – any more majors, any more sponsors?
Business | Sponsorship | Sport
He has 14 major championship wins but a decreasing list of sponsors. What are his chances of adding to either?
13th December 2009
Blogvent Day 13: Not a good day for all the triskaidekaphobics
Triskaidekaphobia. Now there’s a word for those quiz fans out there. Fear of the number 13. Unfortunately, no advent calendar is complete without it, so we’d like to use the opportunity to look at how the number 13 has made its presence felt in the world of racing.