Categories
Previous Articles
Congrats to @ZacPurchase (with @MarkHunterGB) & @TommyHill33 for 2 great race wins today. Zac led from the start but Tommy won from 5th row!
The latest news from @karinabryantgb - help get Karina on the road to #london2012 http://t.co/DJiM0jVu
News & Views
1st December 2011
Oliver Hynd joins the athlete roster at Sine Qua Non
It is with pleasure that Henley-based PR, Marketing and Management agency Sine Qua Non can announce that European Swimming Champion Oliver Hynd has joined its growing athlete roster
3rd November 2011
David Beckham joins the Road to London 2012
David Beckham’s association with Sainsbury’s has the potential to bolster the 2012 Paralympic Games public appeal yet further, but, with 300 days to go, are the GB Athletes ready to make the most of it?
12th October 2011
An Olympic task for IT
Sponsorship | Sport | Technology
Gerry Pennell throws down the gauntlet at the official launch of the London 2012 Technology Operations Centre
4th October 2011
Manu Tuilagi’s ‘genuine error’ highlights need to safeguard athletes’ personal sponsorships
The latest in a string of controversies for the England Rugby Team highlights the potential pitfalls for personal sponsorships on the international sporting field and the importance for athletes to deploy careful management for sponsorships.
28th September 2011
Communicating on an Olympic level
Sponsorship | Sport | Technology
Our latest expert column posted on iSportconnect.com takes a look at how communications will shape the London 2012 Olympic Games and the crucial role that Tier One sponsor BT has in making the Games a success.
5th September 2011
Congratulations to Zac Purchase and Mark Hunter
Sine Qua Non client Zac Purchase gave Britain reason for jubilation on Sunday morning when he successfully defended his World Championship title alongside rowing partner Mark Hunter in Slovenia.
24th August 2011
The Rise of the QR Code
During a business planning meeting with a client yesterday, we landed quickly (and inevitably) on the important role that social media plays in PR and marketing campaigns. We also got to talking about the relevance and increased use of QR codes by brands.
16th June 2011
Is MotoGP on the cusp of a sponsorship shift for 2012?
MotoGP’s governing body FIM yesterday confirmed it has accepted six new one-bike teams for the new-look 1000cc MotoGP World Championship in 2012. The announcement will be a much needed shot in the arm for the world’s leading motorcycle racing series after dwindling rider numbers in recent years.
5th May 2011
Twitter + TV: The 360-degree Viewing Experience
Twitter has today released a video that demonstrates just how firmly embedded the micro-blogging site has become in everyday life, as broadcasters tap into the increasing multi-screening habits of TV viewers. The Royal Wedding, Prince William, Kate Middleton and Star Wars Day have all seen heavy traffic thanks to Twitter in recent days.
2nd May 2011
Competition heats up in the ERP market
Business | Sponsorship | Technology
SAP remodels itself and Infor buys Lawson, so Oracle might have a fight on its hands. How will the marketing departments play the new game?