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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
11th January 2012
F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
10th January 2012
Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
5th January 2012
2012 Up and Rowing
Sine Qua Non client Zac Purchase has enjoyed a busy start to Olympic year as he sets his sights on a second consecutive Olympic gold medal at this summer’s London games.
19th December 2011
Have a Merry Tweetmas
One of the first discussions Sine Qua Non had with our newest athlete, Paralympic swimmer Charlotte Henshaw was about her Twitter name. So what, we hear you ask, is in a name? The simple answer is: more than you would think.
1st December 2011
Oliver Hynd joins the athlete roster at Sine Qua Non
It is with pleasure that Henley-based PR, Marketing and Management agency Sine Qua Non can announce that European Swimming Champion Oliver Hynd has joined its growing athlete roster
3rd November 2011
David Beckham joins the Road to London 2012
David Beckham’s association with Sainsbury’s has the potential to bolster the 2012 Paralympic Games public appeal yet further, but, with 300 days to go, are the GB Athletes ready to make the most of it?
12th October 2011
An Olympic task for IT
Sponsorship | Sport | Technology
Gerry Pennell throws down the gauntlet at the official launch of the London 2012 Technology Operations Centre
4th October 2011
Manu Tuilagi’s ‘genuine error’ highlights need to safeguard athletes’ personal sponsorships
The latest in a string of controversies for the England Rugby Team highlights the potential pitfalls for personal sponsorships on the international sporting field and the importance for athletes to deploy careful management for sponsorships.
28th September 2011
Communicating on an Olympic level
Sponsorship | Sport | Technology
Our latest expert column posted on iSportconnect.com takes a look at how communications will shape the London 2012 Olympic Games and the crucial role that Tier One sponsor BT has in making the Games a success.
5th September 2011
Congratulations to Zac Purchase and Mark Hunter
Sine Qua Non client Zac Purchase gave Britain reason for jubilation on Sunday morning when he successfully defended his World Championship title alongside rowing partner Mark Hunter in Slovenia.